THE ICON, REINVENTED.
The Nike Air Max BW Men's Shoe celebrates the original with a premium upper and plush cushioning.
Nike Air Max Origins
Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.